| 3.1 |
Take a team approach to market research (CLE 028: Market Research) |
|
3.1.1 |
Discuss approach with entire team |
|
3.1.2 |
Determine methodology to document and share findings |
| 3.2 |
Determine data sources |
| 3.3 |
Develop a standardized interview guide |
|
3.3.1 |
Determine information required |
|
3.3.2 |
Determine questions to be asked |
|
3.3.3 |
Determine who will be interviewed |
|
3.3.4 |
Determine who will conduct interviews |
|
3.3.5 |
Ask "what did I not ask that I need to know" |
| 3.4 |
Conduct market research (include both providers and consumers) |
|
3.4.1 |
Spend time learning from public-sector counterparts (federal, state and local) |
|
3.4.2 |
Contact DOD counterparts for best practices |
|
3.4.3 |
Look for opportunities for strategic sourcing with other agencies |
|
3.4.4 |
Contact private sector (consider industry meetings) for best practices and industry trends |
|
3.4.5 |
Look for/consider alternative technologies and/or methods to satisfy mission need |
| 3.5 |
Request information from service providers (informal or formal) |
|
3.5.1 |
Identify capabilities |
|
3.5.2 |
Address quality assurance |
|
3.5.3 |
Identify recent innovations in technology and/or process |
|
3.5.4 |
Determine abilities and dependabilities |
|
3.5.5 |
Consider one-on-one meetings and/or team site visits to gather information |
| 3.6 |
Analyze market research |
|
3.6.1 |
Evaluate current strategy against Market Research |
|
3.6.2 |
Stratify suppliers by socio-economic status |
|
3.6.3 |
Identify Commerciality and Competitive Environment |
|
3.6.4 |
Identify cost for services |
|
3.6.5 |
Identify labor types and costs for services |
|
3.6.6 |
Identify key industry cost drivers |
|
3.6.7 |
Identify opportunities for leverage |
|
|
3.6.7.1 |
Look for leverage points that align with cost drivers |
|
3.6.8 |
Determine if additional research is needed and time available for another Request for Information (RFI) or other method |
|
3.6.9 |
Analyze market for emerging suppliers and services |
| 3.7 |
Document market research and trends (LOG 0150, Product Support Business Case Analysis(BCA) |
|
3.7.1 |
Capture findings in market research report |
